How to set up the behavioral profile that shapes Armbrain meeting prep to match how you actually work - not a generic AI default.
What Is the CMO Profile?
Your CMO profile is a structured set of operating rules stored in your personal mind. It tells Armbrain how you like output formatted, what decisions you want autonomy on, which anti-patterns to watch for, how your team is structured, and what quality checks matter to you.
Think of it as the difference between hiring an assistant who follows a generic playbook versus one who has worked with you for six months and knows your preferences cold.
When to Set This Up
Set up your profile after completing the initial activation interview (see the Personal Mind Activation guide). The activation interview captures who you are. The CMO profile captures how you work.
You can set it up at any time, but the earlier you do it, the better your output will be from the start.
Setting Up Your Profile
Run the profile setup interview:
/cmo-profile-setupOr say:
"Set up my CMO profile"The interview asks 5 questions that map to 7 profile sections. It takes about 3 minutes. Each answer is stored immediately - if you get interrupted, you can pick up where you left off.
The Five Questions
- How do you like information presented? Maps to your communication preferences - bullet points vs. prose, metrics-first vs. narrative, email length, detail level.
- What should I handle on my own vs. check with you? Records decision and team preferences for future workflows. These preferences do not grant Armbrain permission to schedule, send, publish, spend, or change customer data.
- What are your recurring challenges? Records anti-patterns you want Armbrain to understand. Automatic background detection is not part of the current release.
- What quality checks matter most? Maps to review checks used by meeting prep and
/cmo-write. "Every proposal must include at least 3 data points from campaign history." "Always verify brand voice compliance before presenting client content for review."
- What are your areas of expertise? Maps to your expertise profile and work rhythm. Armbrain adjusts how much it explains based on what you know well versus what you are still learning.
The Seven Profile Sections
| Section | Current use | Example |
|---|---|---|
| Communication | Active in meeting prep and /cmo-write | "Lead with the number, then the context" |
| Decisions | Stored for future workflow integration; never grants authority | "Ask before client-facing communication" |
| Anti-patterns | Stored for future detection integration | "I add commitments without adjusting timelines" |
| Team | Stored for future delegation integration; never routes work automatically | "Jordan handles first-draft newsletters" |
| Quality gates | Active as review preferences in meeting prep and /cmo-write | "Verify brand voice before presenting client content" |
| Expertise | Active in meeting prep and /cmo-write | "Don't explain Business OS terminology" |
| Rhythm | Active in meeting prep | "Put action items first" |
How the Profile Shapes Output
Once configured, the relevant sections of your profile are included as bounded, private preference data when Armbrain builds a meeting brief. You do not need to repeat those preferences each session.
Meeting prep uses your communication preferences to format the brief, your quality gates to flag missing elements, and your expertise section to adjust how much context to provide.
The /cmo-write workflow reads your communication, quality-gate, and expertise preferences before drafting or reviewing content. Those preferences shape the draft but never authorize sending or publishing it.
Automatic follow-up shaping and background anti-pattern detection are future profile integrations. The current release does not claim those behaviors.
Meeting prep receives at most 10 relevant profile lines and never allows profile text to override grounding, safety, or the brief's required structure.
Viewing Your Profile
"Show my CMO profile"Armbrain reads the full validated profile through system(action="whoami"). Other personal-mind preference keys are not returned.
Updating Sections
You can update any section at any time without redoing the interview:
"Update my communication profile: I now prefer narrative format for quarterly reviews but still want bullets for weekly updates""Add a quality gate: before any proposal, check that we have referenced at least one case study""Add Jordan as a content writer to my team profile. She handles blog drafts and newsletters and needs review before publishing."Behind the scenes, these use mind(action="configure") with your explicit personal-mind ID. Profile writes are owner-only, personal-mind-only, size-limited, and protected against concurrent overwrite.
Organic Learning
Automatic profile learning is planned but is not active in this release. Armbrain does not silently infer or write new profile rules. You can update a section explicitly at any time.
Profile vs. Client Behavioral Rules
Your CMO profile and client behavioral rules serve different purposes:
| Aspect | CMO Profile | Client Behavioral Rules |
|---|---|---|
| Scope | You, across all clients | One specific client |
| Storage | Personal client mind | Client client mind |
| What it captures | How you like to work | How to work with this client |
| Handoff | Stays with you | Goes with the client |
| Example | "I prefer bullets over prose" | "Jane at Acme wants numbers first" |
During meeting prep, Armbrain combines the relevant CMO-profile preferences with client-specific memories and settings while keeping the two data sources separate.
Tips
- Answer the interview questions honestly. Aspirational answers produce output that does not match your actual working style. Say "I struggle with follow-up timing" instead of "I always follow up promptly."
- Start with the interview, refine later. The 5 questions cover the essentials. Fine-tune individual sections as you notice gaps in how Armbrain works for you.
- Review anti-patterns quarterly. Your challenges evolve. Revisit them during your quarterly review to keep the stored profile accurate.
- Treat decision and team sections as preferences, not permissions. They do not authorize sending, publishing, spending, or changing customer data.