Skip to content
Getting Started

Referral Program

2 min read

How to share Armbrain with other fractional CMOs and track your referrals.

Every Armbrain account gets a personal referral link:

https://armbrain.io/r/your-code

Your referral code is a short, memorable string based on your name (e.g., laura-m, ben-f). Armbrain remembers your referral when someone visits your link, even if they sign up later. The referral cookie lasts 30 days.

To see your referral link and code:

"Show me my account info"

Your referral code appears in the account details alongside your usage and subscription information.

Sharing With Your Network

Share in communities where fractional CMOs gather: Slack groups like Fractionals United, CMO Coffee Talk, LinkedIn, or email colleagues.

Here are ready-to-use messages for common channels:

Slack or Online Communities

I've been using Armbrain for client context. It's like a second brain for CMO work. Try it: https://armbrain.io/r/your-code

LinkedIn

A longer post works well here. Share a problem Armbrain solved: arriving prepared, keeping context across clients, or recalling decisions from three months ago.

Email to a Colleague

Hey - thought of you when I started using this tool called Armbrain. It's an AI memory layer for fractional CMOs - stores client context, preps meeting briefs, tracks commitments across your portfolio. I've been using it for [X weeks/months] and it's changed how I prep for calls. Here's my referral link if you want to try it: https://armbrain.io/r/your-code

Tracking Your Referrals

To see who you have referred and their status:

"Show me my referrals"

This returns a summary of everyone who signed up through your link:

Your Referrals:

1. J*** K*** - Activated (created first mind) - April 15
2. S*** M*** - Signed Up - April 18

Total: 2 referrals, 1 activated, 0 converted

Referral statuses:

StatusWhat It Means
Signed UpThey created an account through your link
ActivatedThey created their first client mind
ConvertedThey became a paying customer

Referred users' names are partially redacted for privacy.

How Attribution Works

When someone clicks your referral link:

  1. A cookie is set in their browser with your referral code (lasts 30 days)
  2. If they sign up during that window, you are credited as the referrer
  3. You get a notification when the referral signs up

If someone clicks multiple referral links from different people, the most recent one gets credit. If someone already has an Armbrain account, clicking a referral link has no effect - there is no double-attribution.

Tips

  • Share when the moment is right. The best referrals happen when a fellow CMO complains about losing client context or walking into meetings unprepared. That is the natural opening.
  • Share your specific experience. Generic "try this tool" messages get ignored. Mention a specific moment Armbrain helped you - a meeting brief that nailed it, a follow-up email that referenced something from months ago.
  • Do not overthink it. A simple Slack message in a community you are already active in is the most effective channel. No need for elaborate campaigns.