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For CMOs

Quarterly Review Prep in 10 Minutes

You used to spend a Sunday afternoon pulling together quarterly review decks - digging through spreadsheets, re-reading old meeting notes, trying to remember what you actually accomplished. With Armbrain, the data is already organized. You just need to pull it.


The 10-Minute Prep

Run the quarterly review for the client:

"Switch to Acme"
"Run a quarterly review for Acme"

The /cmo-quarterly command assembles a panel that pulls together:

SectionWhat It Includes
Rock statusEvery rock, its progress, on-track/off-track/complete
ScorecardKPI trends across the quarter
Campaign outcomesWhat ran, what worked, what didn't
Key decisionsMajor choices made this quarter
Open commitmentsWhat's still in flight
WinsAccomplishments worth highlighting
Quarterly review prep - rocks, campaigns, and wins assembled in one command
Quarterly review prep - rocks, campaigns, and wins assembled in one command

This isn't a raw data dump. The panel synthesizes the data into a narrative - what happened, why it matters, and what comes next.


What to Present vs. What to Have Ready

Quarterly reviews fail when you try to present everything. The client doesn't need all the data - they need the story.

Present:

Have ready if asked:

Pull the backup data before the meeting:

"Show me the scorecard for Acme"
"What campaigns ran this quarter for Acme?"
"How did we pace this quarter?"

Having it loaded in Armbrain means you can answer any drill-down question live. You don't need it on a slide.


Comparing This Quarter to Last

The quarterly review gets powerful when you can show trajectory, not just snapshots:

"Compare our Q1 and Q2 rocks for Acme"
"What campaign outcomes improved from last quarter?"

Armbrain stores rocks and campaign outcomes with quarter metadata. The comparison shows whether the engagement is accelerating, plateauing, or stalling - and gives you the data to have that conversation honestly.


Setting Up Next Quarter Before the Meeting Ends

The best quarterly reviews end with next quarter's rocks already roughed in. Don't let the client leave the room without committing to priorities.

During the review meeting:

"Quick note: Acme wants to focus Q3 on partner channel and product launch"
"Quick note: Sarah wants website redesign as a Q3 rock"

After the meeting, formalize it:

"Start Q3 2026 for Acme with these rocks:
- Partner Channel Launch (owner: Sarah, description: 3 partner integrations live by Q3 end)
- Product Launch Campaign (owner: Ben, description: Full launch sequence - PR, email, paid)
- Website Redesign (owner: Sarah, description: New site live by September 1)"

The next quarterly review already has its foundation. No "what did we agree to?" confusion in week 3.


The Cross-Client Quarterly View

If you manage 5+ clients running Business OS, the end of quarter is a marathon. Run pacing across all clients at once:

"How are all my clients pacing this quarter?"

This gives you a dashboard view:

Acme Corp: 3/4 rocks on track, 1 at risk
Beta Inc: 2/3 rocks complete, 1 dropped
Gamma LLC: 4/4 rocks on track
Delta Co: 1/3 rocks on track, 2 off track  <-- needs attention
Cross-client quarterly pacing view
Cross-client quarterly pacing view

Spot the trouble clients before they walk into their review meeting and surprise you. Delta Co needs a pre-meeting conversation about what went wrong and how to recover.


Quarter Transition Checklist

StepCommandWhy
Check pacingquarterly_pacingFinal status before closing the quarter
Review rocksget_rocksConfirm which completed, which carry over
Start new quarterbusiness_osCreate next quarter's rocks
Import sprint planbusiness_osBreak rocks into bi-weekly deliverables
Update cadencemindSet the active quarter and sprint

The full transition takes 5 minutes per client. For 6 clients, you're done in 30 minutes and every client starts the new quarter with a clean slate.


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