Assess your client's marketing team:
assess the marketing teamshould we hire or outsource for SEO?run a team review
The panel uses the Head vs. Hands framework:
- Head = strategy, decision-making, vision
- Hands = execution, production, implementation
Most teams have too many Hands and zero Head. The panel identifies: who provides strategic thinking? Who executes? Where are the gaps? It also evaluates whether one AI-augmented generalist ("Marketing Technician") could replace 2-3 specialists at lower cost.