The first 30 days with a new client set the tone. You need to learn how their marketing really works (where customers come from, what tools they pay for, what they have tried) before you change anything.
Armbrain will not run the audit for you, and it should not invent numbers. What it does well is sort what you already have. Once discovery calls, kickoff notes and connected apps are in the client's mind, ask it to lay out what is known and what is missing.
- Map the funnel. The funnel is the path from a stranger first hearing about the client to becoming a paying customer. List each step and what you know about it.
- Check the spend. Paste the client's marketing spend sheet and ask what each line bought and what results are saved for it. A line with no result on file goes on your question list, not your cut list.
- Find early wins. Ask for three small, low-risk fixes you could make in the first month, each tied to something stored.
The gaps matter as much as the answers. They become the questions for your next client call, and they show the client you did the homework. Read the client onboarding guide.