Positioning & Brand Strategy

Build or review your client's positioning:

• let's work on positioning for this client
• run the positioning panel
• build the brand strategy

The panel builds:

• CARE Avatar — Customer profile: Challenges, Aspirations, Results, Experience
• Competitive Map — where competitors sit and where the white space is
• Positioning Protocol — Promise, Unique Mechanism, Proof
• Headlines — 5+ tested headline variations

All stored as brand DNA in the client mind. Every piece of content after this uses the positioning automatically.