Positioning is the short answer to three questions: who is this client for, what problem do they solve, and why pick them over the other options. Most clients carry that answer in their heads. It shifts a little in every meeting, and the drafts drift with it.
Write it down once, in the client's mind, and every draft can start from the same place.
- Describe the best buyer. Ask Armbrain to pull the buyer's problems, hopes and own words from interviews and call notes already saved. Ask it to mark every guess, so you know what still needs a real customer conversation.
- Agree on the message. Turn that into a one-line promise, the reason to believe it, and the phrases the client always or never uses. Review it with the client.
- Save it with the brand voice. Point Armbrain at the client's style guide in Google Drive (Shared Drives are not supported) or brand notes in Notion, and ask to see what it will save before it saves anything.
When you ask for a draft later, tell your AI assistant to load this client's voice and positioning first. If the positioning changes, update it in one place instead of in ten documents. Read the brand guide.