The proposals that win sound like the client wrote half of them. They name the problem the way the client named it on the call, not the way your template does.
If your discovery calls run through a connected meeting tool such as Granola or Fireflies, those words are already in Armbrain. Start there.
- Collect their needs. Ask for what the prospect said they need, quoted, with the call each quote came from.
- Draft in your voice. Ask for a draft built only on those needs: the problem, two or three options, what each includes and leaves out, and the risks. If you have taught Armbrain your personal voice from emails you wrote, the draft starts out sounding like you.
- Price it yourself. Ask Armbrain to leave prices blank. Pricing is your call, made with what you know about the client and your own calendar.
Then read it as the client would. Every need they raised should have an answer, and nothing should be in there that they did not ask for.
The draft stays with you until you send it. For the full path from first call to kickoff, see Armbrain for new business.