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Tip 60 of 72Habits, team and depth

Armbrain for Marketing Techs

Write on-brand work without guessing what the client wants.

Marketing techs do the making: posts, emails, landing pages, site fixes. The hard part is rarely the work itself. It is knowing the client well enough to get it right the first time.

Armbrain gives your tech the same client context you have. Before they start, they ask for it.

A simple routine

  1. Start with context. Switch to the client and ask what matters right now: priorities, recent decisions, open promises.
  2. Load the brand voice. Ask for the client's saved voice and working rules before writing a word.
  3. Log the work. When something ships, tell Armbrain, so the next meeting brief shows it.

Your tech needs their own Armbrain seat and access to the client minds they work on. Editor is the usual role.

Start with pulling client context, then read writing in the brand voice and logging your work.

Try it

  • Armbrain, switch to Lumen Health Clinic and show me the brand voice and saved rules.

  • Armbrain, what did we decide about the Lumen Health Clinic homepage last month?

  • Armbrain, log that I finished the Lumen Health Clinic flu shot landing page today.

Prompt of the day

On-brand posts with the rules checked first

Change these first:

CLIENTCOMPANY = Lumen Health Clinic Armbrain, write 3 posts for CLIENTCOMPANY about what they are promoting right now. Check their brand voice, saved rules and current priorities first.

Why it works: Asking for the brand voice and rules before writing means the first draft follows the client's style instead of a generic one.

More prompts in the Prompt Library