Client facts change. The launch moves from June to September. A new marketing lead replaces the old one. If the old fact keeps showing up in your briefs, it will eventually end up in front of a client.
You have three tools, from lightest to strongest.
- Save the new fact. Tell Armbrain the launch is now in September. Sometimes it notices the older fact and retires it on its own. Check that it did.
- Hide the old one. A hidden memory no longer shows up in search, prep or briefs, but it is not gone. You can ask to see hidden memories and bring one back.
- Save a correction. If Armbrain keeps making the same mistake, such as the wrong fiscal year, teach it a rule once and it applies that rule from then on.
Deleting is also possible, and Armbrain asks you to confirm first. Most of the time, hiding is the better choice, because the history stays available if you need it.
One habit helps: when you spot a stale fact in a brief, fix it right then, not later. Read the corrections guide.