Most campaign plans start from a blank page and a good feeling. A better start is the record: what this client tried before, what it returned, and what they committed to this quarter.
If you have been saving campaign outcomes and the client has quarterly rocks in Business OS (rocks are the few big goals for the quarter), Armbrain has what it needs. Ask for one plan, not ten ideas. A useful plan has:
- A goal tied to one of the client's rocks.
- Channels, with a line on how each one did last time.
- A budget range, marked as a guess until the client confirms it.
- A timeline split into the client's two-week sprints, so the work lands on someone's list.
Armbrain fills these from what is stored. Where there is no history, ask it to say so rather than make up a result, and to mark every number that is a guess.
When the plan looks right, save the decision to the client's mind and add the first tasks. Armbrain asks before it changes anything in Business OS. See how quarterly planning works.