Switching between clients all day is tiring. A post for one, an email for another, then back again means rebuilding each client's voice in your head every time.
Batch the work instead. Block an hour, line up the pieces, and go client by client.
How it works
- Name the client for each piece. Armbrain switches to that client's mind when you name it and loads the saved brand voice and rules.
- Ask for each draft in turn, and have every draft labeled with the client's name so nothing gets mixed up.
- At the end, ask for one pass across all the drafts: anything that sounds like the wrong client, any phrase the client has banned, any claim they have not approved.
These are drafts for your review. You read each one and post it through the client's own tools when it is ready.
It works best once each client's brand voice is saved. If a draft sounds generic, that client's voice probably needs more examples. See how writing in each client's voice works.