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Memory & Knowledge

CMO Profile - Your Operating System

4 min read

How to set up your profile so Armbrain meeting prep matches how you actually work.


What Is the CMO Profile?

Your CMO profile is a structured set of operating rules stored in your personal mind. It tells Armbrain how you like output formatted, what decisions you want autonomy on, which anti-patterns to watch for, how your team is structured, and what quality checks matter to you.

It works like an assistant who already knows your exact preferences.


When to Set This Up

Set up your profile after completing the initial activation interview (see the Personal Mind Activation guide). The activation interview captures who you are. The CMO profile captures how you work.

Set it up anytime. Earlier setup improves your output right away.


Setting Up Your Profile

Run the profile setup interview:

/cmo-profile-setup

Or say:

"Set up my CMO profile"

The interview asks 5 questions that map to 7 profile sections. It takes about 3 minutes. Each answer saves immediately. If interrupted, pick up where you left off.

The Five Questions

  1. How do you like information presented? Maps to your communication preferences - bullet points vs. prose, metrics-first vs. narrative, email length, detail level.
  2. What should I handle on my own vs. check with you? Records decision and team preferences for future workflows. These preferences do not grant Armbrain permission to schedule, send, publish, spend, or change customer data.
  3. What are your recurring challenges? Records anti-patterns you want Armbrain to understand. Automatic background detection is not part of the current release.
  4. What quality checks matter most? Maps to review checks used by meeting prep and /cmo-write. "Every proposal must include at least 3 data points from campaign history." "Always verify brand voice compliance before presenting client content for review."
  5. What are your areas of expertise? Maps to your expertise profile and work rhythm. Armbrain adjusts explanations based on what you know well versus what you are learning.

The Seven Profile Sections

SectionCurrent useExample
CommunicationActive in meeting prep and /cmo-write"Lead with the number, then the context"
DecisionsStored for future workflow integration; never grants authority"Ask before client-facing communication"
Anti-patternsStored for future detection integration"I add commitments without adjusting timelines"
TeamStored for future delegation integration; never routes work automatically"Jordan handles first-draft newsletters"
Quality gatesActive as review preferences in meeting prep and /cmo-write"Verify brand voice before presenting client content"
ExpertiseActive in meeting prep and /cmo-write"Don't explain Business OS terminology"
RhythmActive in meeting prep"Put action items first"

How the Profile Shapes Output

Armbrain includes your profile preferences when building meeting briefs. You do not need to repeat them each session.

Meeting prep uses your communication preferences to format the brief, your quality gates to flag missing elements, and your expertise section to adjust how much context to provide.

The /cmo-write workflow reads your communication, quality-gate, and expertise preferences before drafting or reviewing content. Those preferences shape the draft but never authorize sending or publishing it.

Automatic follow-up shaping and background anti-pattern detection arrive in future releases.

Meeting prep receives up to 10 profile lines. Profile text cannot override grounding, safety, or brief structure.


Viewing Your Profile

"Show my CMO profile"

Armbrain reads the full validated profile through system(action="whoami"). Other personal-mind preference keys are not returned.


Updating Sections

You can update any section at any time without redoing the interview:

"Update my communication profile: I now prefer narrative format for quarterly reviews but still want bullets for weekly updates"
"Add a quality gate: before any proposal, check that we have referenced at least one case study"
"Add Jordan as a content writer to my team profile. She handles blog drafts and newsletters and needs review before publishing."

Behind the scenes, these use mind(action="configure") with your explicit personal-mind ID. Profile writes are owner-only, personal-mind-only, size-limited, and protected against concurrent overwrite.


Organic Learning

Armbrain does not infer or create profile rules automatically. Update sections manually at any time.


Profile vs. Client Behavioral Rules

Your CMO profile and client behavioral rules serve different purposes:

AspectCMO ProfileClient Behavioral Rules
ScopeYou, across all clientsOne specific client
StoragePersonal client mindClient client mind
What it capturesHow you like to workHow to work with this client
HandoffStays with youGoes with the client
Example"I prefer bullets over prose""Jane at Acme wants numbers first"

During meeting prep, Armbrain blends profile preferences with client memories while keeping the two data sources separate.


Tips

  • Answer the interview questions honestly. Aspirational answers produce output that does not match your actual working style. Say "I struggle with follow-up timing" instead of "I always follow up promptly."
  • Start with the interview, refine later. The 5 questions cover the essentials. Fine-tune individual sections as you notice gaps in how Armbrain works for you.
  • Review anti-patterns quarterly. Your challenges evolve. Revisit them during your quarterly review to keep the stored profile accurate.
  • Treat decision and team sections as preferences, not permissions. They do not authorize sending, publishing, spending, or changing customer data.