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Guides for Marketing Techs
Get client context without a meeting
You execute the marketing work - content, campaigns, websites, emails. These guides show you how to get the context you need from Armbrain, stay aligned with what the CMO promised, and log your work so everyone stays in sync.
1
Getting Context on a Client You've Never Met
How to get up to speed on a client in 5 minutes without scheduling a call with the CMO.
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2
Writing Content That Sounds Like the Client's Brand, Not Yours
How to use Brand DNA so every piece of content matches the client's voice, not your default writing style.
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3
Checking What Was Promised Before You Build It
Verify what the CMO agreed to before building so you avoid rework.
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4
Posting Content? Log It Back So the CMO Knows What Happened
How to record your work in Armbrain so the CMO stays informed without asking you in every meeting.
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5
Something's Broken on the Client's Site: Finding the History
How to check whether someone already knows about a site problem, find past fixes, and log the resolution for next time.
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6
Executing on a Rock: Pull the Brief, Track Progress, Report Back
How to find your assigned rocks, understand what the CMO expects, track your progress, and report status without being asked.
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7
Email Drafts That Match the CMO's Voice
Draft emails in the CMO's voice using Armbrain voice profiles and approval workflows.
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8
Sprint Check-in: What's Done, What's Behind, What Needs Help
How to keep the sprint board current so the CMO never has to ask you for a status update.
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