Clients mention competitors all the time. "Our biggest competitor just cut prices." "Their new ad is everywhere." A week later, nobody remembers who said it or when.
Make it a habit: when a competitor comes up on a call or in an email, save one line to that client's mind.
Armbrain, remember for Ridgeline Outfitters: Luis says their biggest competitor started free shipping on all orders this month.
Each note is saved with the date and where it came from. If your meeting tool and inbox are connected, competitor mentions in those calls and threads are already in the mind, so you can search for them too.
Where it pays off
- Meeting prep: ask for recent competitor moves when you prep a call, and they come with dates.
- Strategy and positioning: you plan from what was actually seen, not from memory.
- Freshness: ask Armbrain to mark anything older than a few months, so old news does not pass for current.
Armbrain only knows what you and your connected apps give it. A one-line note after each call adds up fast. Read the memory guide.