A draft that sounds like a generic marketer costs you a round of edits. A draft that sounds like the client saves it. Save each client's brand voice once, and every draft for that client starts from it.
Setting it up
- Paste the guidelines:
Armbrain, here are the brand guidelines for Copperleaf Bakery Co., then paste them in. - Or describe it:
Armbrain, Copperleaf Bakery Co. sounds warm and neighborly, uses short sentences, and never says "artisanal". - Include the words the client avoids. Those rules prevent more rewrites than any tone description.
The voice is saved with that client only. Ridgeline Outfitters' plain, outdoorsy tone stays with Ridgeline Outfitters and does not drift into a Copperleaf newsletter.
Checking it
Before you write, ask Armbrain, what is the brand voice for Copperleaf Bakery Co.? You get the tone, the words to use and the words to avoid. Any draft you ask for in that client's mind then starts from those rules.
When a draft still misses, correct it once and ask Armbrain to save the fix as a rule for that client, so the next draft gets it right. The next tip shows how.