A content gap is a topic the client's customers care about that the client has never written about. Finding gaps usually means hours in spreadsheets. With two connections, Armbrain can do a useful first pass.
- GA4 (Google Analytics 4) adds one plain summary for each finished week: visits, where they came from, and the top pages. The connection is read-only.
- WordPress brings in the client's published posts and pages, so Armbrain knows what already exists.
Ask which topics are pulling visitors, which of those have only one thin post, and which obvious topics have no post at all. Ask for the source behind each point, so you can check it.
Know the limits. Armbrain does not have keyword search volumes or rankings, and it does not crawl the site for technical problems. Treat the list as ideas to test, then check demand with your usual SEO (search engine optimization) tools.
Pick the top two gaps and add them to next month's content plan, then check the GA4 summaries a few weeks after they go live. Read the GA4 guide.